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Member Newsletters

Screenshot of the DARE Newsletter at Mobile screen dimensions.
Most societies make use of Newsletters to keep in contact with membership; to let them know what their society is up to, and advertise up-coming conferences or other events. The mechanics behind getting this information out are varied, but for small and medium-sized groups the Emailed Newsletter is the most cost-efficient. The mechanics of actually getting the Newsletter out, however, are very varied, with a number of excellent online services.

Here, we will look at an entry level option, ALO Newsletter. This is a plugin available for WordPress users that allows you to compose your Newsletter using the tools you are familiar with. I have used ALO Newsletter for a number of years now for Lancashire MCS, so suggesting it as an option to clients was quite natural, and I felt pretty confident that the plugin was both up-to-the-job, and well maintained!

ALO handles the basic mechanics of an Emailed Newsletter very well, offering HTML and text versions, and throttling the mailing process to help prevent your mail server getting shut down as a spam source. This latter process allows you to use the Newsletter on a standard commercial hosting package without too many problems. Finally, ALO offers a report, giving you feedback on how successful your mailshot was, with estimates as to how many people actually read the Newsletter.

Clearly it is quite important to make the Newsletter both attractive, and easily readable! Normally, you would also want the Newsletter to reflect your society’s branding, and this will require the development of a custom template for the Newsletter. Generally a Newsletter works better with a simplified layout (as email clients are not as clever as web browsers overly complicated styling is punished), so development costs can be kept down.

Here we will just look at a coupe of new and updated designs for Newsletters. The main recent change is to design them so that they display well on a mobile device. Here the HTML based newsletter offers massive advantages over say an emailed PDF version of your print or Word Processed Newsletter. Font sizes stay at a legible size, and in a mobile-friendly design the content will re-flow automatically to work with the narrow screen!

The DARE newsletter (top right, shown in mobile view, but links to a full-screen image) is a standard Newsletter design (as is our MCS Newsletter). Visitors to your website can be invited to subscribe to the Newsletter, and the copy in the Newsletter offers offers the usual ‘view in browser’ and unsubscribe links, plus customisation, referring to the subscriber by name. This example was a test put together by Jean at DARE, and is very clean, attractive (and easily read), with short articles offering links for more information on the main website.

Mobile version of the ESB Newsletter.

We have also recently updated the European Society of Biomaterials (ESB) Newsletter (right). This serves the membership of the society, and takes its subscribers directly from the membership database (as a member of the public you cannot subscribe to it). As a consequence we are able to do some clever tricks in the back end.

This Newsletter has sender groups determined by membership type (Academic member, student, industrial member), and by status (whether or not the member has paid the current subscription), and by mailing preference (the member can ask only to receive essential society news concerning their membership). This allows the Society to remind members when their subscriptions are due (without having to badger members who have already paid), as well as do the usual communication jobs required of a Newsletter…